South African sports nutrition company, USN, has signed a deal with the FNB Wines2Whales as the Official Sports Nutrition Partner to the race.
The FNB Wines2Whales attracts riders from every corner of the country and often internationally, too. These riders range from World Champions and Olympians to weekend warriors and first timers, each arriving with a different goal.
While the riders at the sharp end of the field are chasing podium spots, those with less competitive mindsets are making memories and having a blast on their mountain bikes . Though ambitions and goals may differ, each rider has something in common: the need to fuel their bodies.
That’s where USN, the Official Sports Nutrition Partner of the FNB Wines2Whales, comes in – giving all riders the fuel they need to chase their goals.
As Official Sports Nutrition Partner to the FNB W2W, USN will take care of riders’ mid-stage nutrition needs at the dedicated water points throughout the day. Riders can expect to find USN’s Epic Pro, Cyto Power HP, Hydrating Energy drink, Energy Oat Bars, and more at each water point. This product offering is sure to keep legs turning up the most challenging of climbs and the minds sharp while whipping through Oak Valley and Paul Cluver’s famous singletracks.
“When I think of the FNB Wines2Whales, two things jump to mind; world-class organisation like I’ve never experienced in any other country, and the overwhelming feeling of happiness while riding my bike through the most pristine landscapes of the world.” enthused Albé Geldenhuys, CEO and Founder of USN. “Even with burning legs and dust in your teeth, you cannot help but continuously remind yourself of how blessed we are. We at USN are extremely honoured to be partnering with this prestigious event and we’re looking forward to spoiling riders with nutritional supplements and ice-cold recovery drinks during and after every stage of the FNB W2W.”
Once riders have crossed the finish line after each stage, they can kick their recovery into gear by visiting the USN recovery area where USN Pro Recover, Epic Pro, and various bars will be readily available.
“USN has been a trusted brand in the sports nutrition space since 2000 and we are ecstatic to have them on board as our Official Sports Nutrition Partner” explained FNB Wines2Whales Managing Director, Michael Flinn. “I have always turned to USN’s products to stave off the dreaded bonk during my training rides and races; so I am confident that having access to their scientifically proven, world-class range of products during our events will keep riders’ legs turning over, and the levels of #SeriousGEES high, even after a few hours on the bike (exactly how many hours, I’ll leave to your imagination).”
The inaugural FNB Wines2Whales Switchback is set to take place from 5-14 November 2021 with riders tackling the breathtaking trails from Hermanus to Oak Valley Estate, and finally to Lourensford Wine Estate for the first time.